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Dining gets social—in the media sense
Communal dining out may be the original social networking, but now the digital variety may be changing what’s on the menu. A Salon article points to a study of Korean teenagers that found that heavy...
View ArticleBoar’s Head targets today’s diligent, distrustful consumer
Boar’s Head is challenging leading fast food and sandwich chains by directly targeting the quality of meats they sell, in a commercial that speaks to the growing number of consumers who want to know...
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Chipotle and Maximum Disclosure
As part of its Food With Integrity campaign, Chipotle Mexican Grill has embraced Maximum Disclosure, one of our 10 Trends for 2010. With authority and wit, its website details the fast-growing chain’s...
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Tracking food from farm to fork
One of our 10 Trends for 2010 is Maximum Disclosure—the idea that brands will be pressured to provide more information about everything from ingredients to carbon footprints and sourcing. In the food...
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Slicing, dicing and mincing personal data to target ads
The amount of information consumers are making available about themselves, their habits and their personalities online is like catnip to marketers. Witness the recent news that Visa and MasterCard are...
View ArticleWeekly Roundup: Davos, single by choice and lab-grown meat
-From the Arab Spring to capitalism, Time brings us five hot topics from this week’s Davos conference. -With food security on the agenda at Davos, The Financial Times takes a look at how governments,...
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What’s Cooking? Our latest report tracks trends in food
What and how we eat today might look quite baffling to anyone who’s missed the past decade: buying gluten-free treats from a food truck; “Foodspotting” an order of locally sourced, heirloom...
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Data point: Millennials want more facts about their food
Unwrapping the Process, one of our 100 Things to Watch in 2012, is the idea that we’ll be seeing more about the “making of” as consumer expectations of Radical Transparency evolve to include interest...
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McDonald’s Australia grills itself, comes out smelling … OK
There’s a lot being written about the trend toward brands offering up warts-and-all glimpses behind the scenes or bleeding heart Twitter mea culpas. In Australia, McDonald’s has taken this to a new...
View ArticleMcDonald’s’ TrackMyMacca’s
As noted in our food trend report, we’re seeing a surge in disclosure about the farm‐to‐fork journey and the people behind it, thanks in part to the rising preference for local and more natural foods....
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